Our strength is that Nothing Can Stop Us

Vodafone`s Ads

Vodafone Egypt has grown over the years to become the leading mobile operator in Egypt, not only in revenue share but also to become the number 1 mobile operator in Egypt with the largest customer base. Vodafone proudly serves more than 36.3 million customers (December 2011) offering the most advanced technology for its customers, the best working environment for its 6,500 employees, and the strongest corporate responsibility initiatives for the community.

Vodafone Egypt’s advertisement in 2021 differed from previous years, as it relied on the 19-year-old actress, Sherihan, and through the advertisement, he explained the story of Sherihan’s life and the incident that she was exposed to in 2003 and linked her story with the idea of the advertisement. Vodafone raised the slogan “Our strength is that Nothing can stop us”, and this type is a non-fiction type. Through advertising, you start telling a story and at the end or middle of the story, you present your advertising message.

Vodafone's advertisement sparked a great controversy on social media, and some understood and discovered that it was the story of her life and suffering, while others did not realize its meaning.

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The ad begins with the music of the famous series "One Thousand and One Nights" showing Sherihan, as beautiful and cheerful, as usual, in show clothes and with her long hair, as if she had never been old or outdated.

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Then the ad began telling the story of her life and suffering during the famous car accident that almost killed her in 1989, a scene in which she appears driving a car then rises and falls, suffering for years from a broken back.

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Then Sherihan appeared surrounded by a group of doctors after suffering from cancer and ended with the defeat of the disease, to be absent from her audience for more than 19 years, and now she returns.

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Once she appeared on the first day of Ramadan during an advertisement for Vodafone mobile company She grabbed My attention and caught My heart because I Grow up Watching her on T.V, and It`s a very cheerful and genius advertisement, regardless of the beauty of her hair and the lightness of her movements.

Although the advertisement does not usually follow Vodafone's approach in Ramadan, the star of the show sent a message that we must be steadfast and strong in the face of adversity, a feeling closely related to what we live in.

As for the technical side, Vodafone has proven its ability to cooperate with a technical team on a global level, as the company relied on international imaging equipment used for the first time in Egypt, and also used big names in the field of show and art to produce technical content at this level.

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Our strength is that Nothing Can Stop Us

*Note, all image frames I have used is taken from the advertisement Video for Vodafone